Over thirty years pioneering the medium have taught us that while technology is ever changing, the principles of good storytelling through animation remain constant. Finding new ways of combining the two is what inspires us as artists.
No other medium elevates a product’s perceived qualities in quite the way animation can. Animation adds life, personality and fun to a brand. Advertising, marketing, entertainment and industry continue to embrace and further imagine all the ways animation can be used.
YOU’VE GOT TO MOVE IT
It’s a way to visualize otherwise inanimate objects moving. Animation can clearly map out and demonstrate an idea, action or character too complex or even impossible to show with real objects. We make the impossible a reality. It’s what moves us.
VISUAL NARRATIVE
To us it’s a collaborative, creative process that combines art and technology to communicate ideas. It’s the link between the client and the audience. Like a good speech, we paint a picture in a language which resonates with that audience. And a picture is worth a thousand words.