Client Background:

For over 15 years, Geomedia has worked closely with University Health and its advertising partners to create unique and visually compelling storied content. From documentary-style to lifestyle storytelling, our expertise spans visual effects, live-action, animation, motion control techniques and more. Every project requires a deep understanding of UH’s objectives, and we collaborate closely with their staff to align with their key messaging and goals.

Challenges and Approaches:

Healthcare environments require a heightened level of sensitivity, particularly when filming inside the hospitals. Geomedia has developed a streamlined approach to effectively capturing creative while ensuring smooth operations for our team and the clients. We work intimately with the hospital to coordinate logistics, crew and staff, often featuring real hospital personnel or professional actors to highlight key capabilities.

We’ve filmed intricate medical procedures such as pediatric brain surgeries and arthroscopic surgeries, understanding the critical nature of these stories. Despite the technical challenges, we prioritize attention to detail while balancing the need for emotional, compelling content that resonates with the public. Each campaign presents unique objectives, which we break down in collaboration with UH’s marketing team.

Notable Campaigns:

1. 1. The Power of Change: A campaign developed to inspire individuals to make healthier lifestyle choices, ultimately reducing hospital visits. Geomedia used narrative storytelling to show how small, positive changes can lead to big health improvements.

1. 1. Thinking Beyond: This campaign encouraged people to think beyond their personal needs and focus on University Health’s role in supporting the entire community. The visuals highlighted local events and initiatives that showcased UH’s commitment to impacting their community’s health and lifestyle. 

1. 1. Some See: This campaign focused on their staff’s ability to transform everyday lives by providing the best healthcare options.

Custom Solutions:

Over 15 years, no two projects with University Health have been the same. We treat each assignment with a fresh perspective, ensuring that every story is told with minor details and tailored approaches. We avoid automating solutions, instead crafting custom strategies that honor the unique demands of each campaign.

Our respect for UH’s demanding schedules, alongside our understanding of their creative needs, allows us to consistently deliver high-quality content that complements their mission. We remain committed to helping University Health tell stories that connect with their community.

Through a combination of technical expertise, sensitivity to the healthcare environment, and a collaborative approach, Geomedia has been able to produce a diverse range of impactful campaigns for the University Health System. Our ability to adapt to UH’s evolving goals while maintaining meticulous attention to detail has solidified our partnership and proven the power of creative storytelling in healthcare marketing.