Geomedia partnered to develop a multimedia campaign that connected emotionally and practically with target audiences.

“Feeling the Pinch” and “Campus Link”
Two 15-second digital and social video spots addressed common frustrations—rising gas prices and student commuting challenges—and positioned VIA as the smart, affordable, and stress-free alternative. Each spot featured authentic, relatable moments resolved by VIA’s timely, community-focused service.

“Rudy’s Story”
This long-form video spotlighted Rudy, a loyal VIA rider, who shared how VIA has shaped his daily life and supported his independence. Through his authentic voice and lived experience, audiences could see the real impact of public transportation beyond just getting from point A to B—it’s about opportunity, connection, and freedom.

Geomedia approached the project with intentional restraint and empathy. To create a safe environment for participants, the crew was kept small and unobtrusive, minimizing disruption and allowing families to share on their own terms.

Each member of the production team was received training on trauma-informed storytelling practices, ensuring that every question, camera angle, and edit reflected the humanity and courage of those being featured.

Geomedia meticulously mapped out every detail of production in advance. The team brought 12 cameras, including the Sony FX-9, and built three custom sets to capture dynamic visuals across multiple angles and styles.

To ensure seamless coordination, each camera was assigned a dedicated operator and assistant, allowing simultaneous filming across locations. Every lighting setup, floor plan, and movement was carefully choreographed for maximum efficiency and cinematic quality.

In just two hours, Geomedia’s crew captured over five terabytes of 60fps footage (the equivalent of 100 feature-length movies), ensuring every shot reflected the power, energy, and precision synonymous with Spurs basketball.

Geomedia partnered with a creative agency to concept and execute the campaign, managing the process from pre-production through final delivery. To ensure cinematic quality and emotional depth, Geomedia assembled a large-scale production team—including a skilled cinematographer and a diverse ensemble cast—to capture each story’s individuality while maintaining continuity across the full narrative.

Each short film highlighted one patient’s journey—how the care from University Health enabled them to return to the moments that matter most—culminating in a joyful block party scene that celebrated life, connection, and community.

Geomedia developed a VR game to virtually place users into an interactive, 360-degree scene of a picturesque Texas roadside. In the play area of the game, virtual garbage items, resembling some of the most common offenders of Texas litter, were scattered at the players’ feet and around the playfield. The game allowed players to use the VR headset and controllers to become immersed in this scene and pick up the trash. The objective was to gamify the importance of throwing trash into trash cans, opposed to tossing it out on the side of the road. Immersed in a beautiful landscape, modeled after a real Texas roadside in Fredericksburg,Texas, participants are challenged to earn points for each piece of trash they throw away and are encouraged to shoot for high score in the time allotted to each VR experience.

The San Antonio Parks Foundation partnered with Geomedia to create the Japanese Tea Garden Augmented Reality (AR) app, an application designed for smartphones and tablets that would allow users to interact with the garden in a unique way. Using the camera on a phone, users could walk around the gardens and use AR to see hidden pictures and sights through the lens of their device. The app also includes interactive timelines and history that supplement the gardens with a wealth of background knowledge that can be easily accessed by any guest. 

The app contained content for all ages including a chance to digitally color a koi fish, a map with specific points of interest for the guest to explore and interact with and collect badges as they visited, a series of historical themed puzzles to solve, and even take pictures of an AR simulated dragon.

Months of planning for every scenario paid off. Geomedia earned the trust of drivers who shared their stories and gave access to their garages in an unprecedented way. More than 12 Sony Burano, FX6 and A7Siii cameras plus a drone were assigned (and safely) positioned around the track on race day.  An organized team made the best of resetting after a massive thunderstorm rolled through the area delaying the race. 

The shoot was a massive success and next was the months of cataloguing footage and images, rendering animation to create immersive attractions. 

“Starting Line Experience”, an exhibit that has guests enter a room decorated to look like it’s right in the middle of the speedway. Guests can take a seat beside real racecars that are all lined up and watch a video simulating the commencement of the Indy 500 race. 

“In the Race” features a racing simulator that lets guests experience the thrill and the high-octane action of racing in the Indy 500. 

“Pit-Stop Challenge” lets guests simulate the experience of working on a Pit Crew and servicing a vehicle as fast as they can so they can get their car back on the track to continue to race.

Geomedia directed a crew of key make-up artists and wardrobe specialists, cast models and the production team started mapping out the shot list that would help H-E-B meet the goal and draw attention to the department. Visual product demonstrations– a model kissing glass and leaving a perfect lipstick mark, explosions of colorful powder representing the variety of shades available– were some of the exciting visuals showcased. Whether close-up shots of applicators and a palette of over 70 tubes of lipstick all painting a colorful array, there was a stunning variety of looks captured across the entire set. 

Once the shoot wrapped, Geomedia’s role shifted to crafting high-energy, professional visual content tailored for each marquee. Designed to captivate shoppers, the edit, music selection, and striking visuals worked together to spark excitement—giving customers a reason to stop, engage, and buy.