In 1896, the Lumière brothers debuted a 50-second clip of a train arriving at a station. With the camera positioned in front of the steam engine as it approached, the locomotive appeared to be careening towards the audience. The crowd panicked, and rushed out of the theater.
Immersion has always been at the heart of our craft, and now technology allows us to shape interactive cinematic experiences in ways previously only imagined in science fiction. Digital imagery and physical reality meld into cohesive augmented reality interfaces, while virtual reality headsets and 360 cameras allow us to capture and present experiences with greater realism than ever before.