SACU goes Platinum
Geomedia recently had the pleasure of being selected to work with San Antonio Credit Union (SACU) to design and create a :30 promotional spot featuring their Spurs Silver Card Platinum MasterCard.
The lively project titled “Assembly Line” takes place in a virtual factory and follows the conceptual process and stages of the manufacturing of a San Antonio Spurs theme credit card.
The entirely animated spot utilized our full arsenal of 3-D and visual FX talent and software and is showcased during television broadcasts as well as in-arena at the AT&T Center.
SACU outlined their requirements and an original concept was created by Dirk Mitchell to cleverly focus attention on the client’s hero card throughout the entire spot. The story starts as a futuristic robot begins to laser-cut a sheet of steel. Articulated robot arms and hands manipulate the “blanks” onto conveyor systems that allow further development of the card.
To intrigue the audience and peak curiosity, multiple stages of manufacturing are incorporated to incrementally evolve the card. Stamping, embossing and plasma-etching are invoked as the SACU/Spurs card continues to progress. The spot concludes with a massive army of completed cards and the summon for Spurs fans to “Join In”.
Designer/Art Director Martin Jaeger illustrated the initial storyboard, designed and custom modeled all of the robot parts, fixtures and assemblies utilized throughout the commercial as well as handled visual FX, compositing and finishing. Troy Davis served as Animation Director as well as lighting and choreography designer. Technical Director Jeremy Kenisky assisted with layout and animation. In addition to video editing, senior editor Jeff Chesnut provided in-house audio editing and sound design.