High Fashion

The designer’s salon of San Antonio’s premier department store was the setting of Geomedia’s recent video production for Five Star Cleaners. Our biggest challenge for this shoot was our limited time at the location.

All production had to conclude before the store opened at 10am. So with that in mind, we used a skeleton crew and minimal gear. The idea was to utilize the hundreds of pre-positioned spotlights the store uses to beautifully illuminate their fashionable store displays. Great plan. Unfortunately when we arrived, the lights, (which normally go on at 7am), had been reprogrammed the day before to come on at 9:45am. Undeterred, we made our best of the situation. The store’s staff worked diligently on the lighting issue while we shot all we could with what lights we brought. Gaffer George Nelson was johnny-on-the-spot with some creative uses of the Leikos we had brought.

In time, all the store lights came on and we got our shots. The store’s staff couldn’t have been more helpful. It’s so great to have a location host be so understanding of production issues and do their best to help. And the shots looked great. We shot in 16×9 format at 24p with a Canon XL2. The footage looked like it came out of much higher quality format camera. Smiley who deftly shot and edited this spot, even got to use his beloved skater dolly on a few of the setups. Considering the time constraints and limited crew and gear both the agency, The PM Group, and client were very happy with the end result.

 

CLIENT: Five Star Cleaners

AGENCY: The PM Group
Marion DeWall, Creative Director

PRODUCTION: Geomedia, Inc.
Murray Breit, Director
Smiley Garcia, DP
George Nelson, Gaffer
Cynthia Hancevic, Makeup

POST PRODUCTION: Geomedia, Inc.
Smiley Garcia, Editor
Martin Jaeger, Colorist, Animation, Graphic Design