Hooks Make a Splash

When teams broke training camp this spring, the Hooks, Corpus Christi’s minor league baseball team and Double-A affiliate of the Astros , had visions of a competitive season and a new creative approach for their broadcast ad campaign.

Teaming up with Creative Director and Principal, Stephen Rybak of mdr, Geomedia produced a 30 second photography-in-motion spot that captures the atmosphere and excitement of a day at the ballpark.

Drawing inspiration from a storyboard concept and subsequent animatic designed by Geo’s Art Director, Martin Jaeger, we traveled to beautiful Corpus Christi and Whataburger Field where Director of Photography, Zach Nasits, and crew captured still sequence scenes of players, fans and stadium details to be incorporated in the final spot.

Geomedia Motion Graphics Designer and Editor, Joe Schartel, blended together 2D and 3D animation elements, composting techniques and organic transitions to take the viewer on a fast-paced journey of the sights and sounds of a Hooks game.

It was the agency’s vision to highlight the many areas of interest found in and around Whataburger Field. The spot is filled with an abundance of iconic ballpark imagery, like Hook’s mascot Sammy Seagull, the swimming pool just beyond the right field fence, the majestic Harbor Bridge and many other unique amenities that make a Hooks game a fun family destination.