Jefferson Bank “The Right Fit”

Posted on February 27, 2013 in Ad VenturesBehind The Scenes

San Antonio advertising agency, Texas Creative, approached us with a concept for Jefferson Bank to portray the detailed, custom crafting of a great pair of hand-made boots as a metaphor for the bank’s “right fit” of products and services.

This years Jefferson Bank “Boots” TV spots were certainly the right fit for Geomedia and begged for some creative and unconventional cinematography style. 

We approached the spot from a macro perspective of what goes into crafting of a pair of hand-made boots and focused on their assembly, step-by-step.

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Before and After color grade.

The spot was captured in 4K, and our Red Epic camera package was outfitted with Zeiss Super Speeds that enabled us to shoot in extremely low-light conditions. Diopters were incorporated to enhance the feel of being “up close” and personal with the craftsmen and their processes. The camera was often over-cranked for slow-motion effect. Lighting consisted of diffused Kino Flo’s and a small HMI that accentuated a single window source.

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Shot of sewing boot sole prior to color grade.

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Shot of sewing boot sole after reframe and final color grade in Resolve.

Dramatic post-production design and color grading in DaVinci Resolve, played a heavy role in the overall aesthetic of the spot. Audio was produced and mixed by Keith Harter Music.

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Before and After color grade.

Jefferson Bank’s “The Right Fit” TV spot went on to win an American Advertising Federation GOLD ADDY and also received the Judges Choice Award for Cinematography.

We are convinced that our great crew, post-production capability and our passion for pushing the envelope to deliver exceptional spots, primed the success of these creative commercials.

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Gold ADDY and Special Judges Awards for cinematography!.


Client: Jefferson Bank
Agency: Texas Creative
Creative Director: Brian Eickhoff
Co-Creative Director: David Parker
Director/DP: Zach Nasits
Senior Editor: Jeff Chesnut
Colorist: Zach Nasits
Sound: Keith Harter Music
Production Manager: Chantel Nasits

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